Vender es mucho más. Secretos de la fidelización en la venta

Este libro empieza con dos frases interesantes:

– Dale siempre a tu cliente más de lo que espera recibir por el precio que ha pagado

– El vendedor ha muerto, nace el vendedor-consultor

Según el autor, el presente y el futuro de las ventas está en manos del vendedor-consultor. El vendedor moderno debe ir más allá para alcanzar el éxito, identificando las necesidades de sus clientes para lograr su satisfacción y aportarle más de lo que espera recibir.

Las páginas empleo de los periódicos están llenas de anuncios en los que se buscan comerciales para multinacionales, pymes, etc. Perfiles de gente joven, dinámica y con ganas de aprender. La demanda de los comerciales crece, y con ella la necesidad de ir más allá de la mera acción de vender. Las empresas ya no tienen como objetivo sólo vender, quieren satisfacer y fidelizar a clientes cada día más selectivos y exigentes.

Cosimo Chiesa ofrece en este libro 40 claves para quien decida adaptarse al nuevo marco de las ventas y esté dispuesto a triunfar en un sector tan competitivo.

Se trata de un relato sencillo y ameno que cuenta la historia de Pedro, un joven que ha recibido una oferta laboral de una importante correduría de seguros pero carece de experiencia comercial. El autor, de la mano de Enrique, un especialista en temas comerciales, nos va dando pautas de cómo convertirse en un vendedor–consultor capaz de fidelizar a sus clientes. 150 páginas que desvelan los secretos de una de las profesiones más difíciles de hoy día, la de vendedor.

13 comentarios to “Vender es mucho más. Secretos de la fidelización en la venta”

  1. Anonymous Says:

    MUCHAS GRACIAS POR LA RECOMENDACION DEL LIBRO. LO COMPRARE Y LEERE, LO NECESITO. HE LEIDO LA PAGINA Y ME PARECE MUY INTERESANTE.LA GUARDO EN MIS FAVORITOS PARA SEGUIR CONSULTANDOLA. UN SALUDO DESDE TOLEDO.

  2. Anonymous Says:

    MUCHAS GRACIAS POR LA RECOMENDACION DEL LIBRO. LO COMPRARE Y LEERE, LO NECESITO. HE LEIDO LA PAGINA Y ME PARECE MUY INTERESANTE.LA GUARDO EN MIS FAVORITOS PARA SEGUIR CONSULTANDOLA. UN SALUDO DESDE TOLEDO.

  3. ub deusto Says:

    Muy buen aporte. Con la gran competencia que existe en el ámbito comercial actualmente, considero oportuna que los comerciantes se capaciten en ventas con el objetivo de adquirir los conocimientos necesarios que permitan emplear estrategias y distinto tipo de técnicas de persuasión a fin de mantener la competitividad de su negocio o empresa al máximo.

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